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Press Release
For immediate distribution


BOJEUX™ presents its new line for Christmas:
CREATIVE AND RECREATIONAL
GAMES FOR THE WHOLE FAMILY

 
Montreal, Monday, September 25, 2006 - At the same time every year, little eyes start discovering Bojeux™. This famous Quebec-based game and toy maker and distributor presents a new line that will be talked about...before, during and after the Holiday Season. If you like intelligent design, exceptional ideas and playful trends, we have something for you to think about, spend some time with, have fun with and enjoy as a family.

What's new in the PLAY ART™ collection

The Play Art™ game is the centrepiece of Bojeux's™ success. It explores all the various art forms, awakening and developing the talents of artists from 2 to 14 through colouring, painting, sculpting, making collages, printing, knitting. With Play Art™, anything is possible and fun. For preteens, Bojeux™ this year created Klixy™ ...a jewellery collection they can assemble themselves and exchange with friends. An intelligent combination of fashion (jewellery making) and innovative technology (accessories are magnetic), Klixy™ puts creativity at a teenager's fingertips. Want a different piece of jewellery? No problem. Each Klixy™ set offers up to six different combinations. A necklace and a pendant can easily be transformed into a bracelet and two earrings, for example.

Tutti Frutti™, the modelling clay
preferred by kids...and daycares

Approaching its fifteenth anniversary, Tutti Frutti™, the famous modelling clay, is now more beautiful than ever. A new recipe makes the clay softer and reduces dehydration; the new package design is even more user-friendly and we have introduced a new family of characters called the Dohbodies™. With the "roll and press" truck manned by a cute fire brigade, young imaginations magically take shape with a flick of the wrist.
For masters of Matchitecture™

Thought-up and developed by a pharmacist from southern Quebec, Matchitecture™ has been produced by Bojeux™ since 1999. A construction game using wooden mini-planks, it has become a real passion for thousands of devotees around the world. This year, the collection has added a rather sophisticated model of the eighteenth century Notre Dame Cathedral of Paris containing 7,500 pieces.

Bojeux™ Jigsaw Puzzles for kids and grown-ups too
 

Whether based on new themes or new characters, traditional or novel formats, Bojeux™ has re-invented this thoughtful pastime each year. First in 1992, Roll-O-Puzz was introduced allowing puzzles to be rolled up, then 2000 saw a magnetic puzzle, Fridg-O-Puzz™, making Bojeux™ a real hit in toy stores. This year we invite you to discover:

• The new Fridg-O-Puzz™ with Dora™, her cousin Diego™ and Sponge Bob™, all presented in 12, 20 and 45 pieces. The three friends kids love will take shape on the kitchen fridge and will keep your three-year-olds (and up) busy while you are cooking the Christmas turkey. Success guaranteed.

• Toupie and Binoo™  : two stars of Télé-Québec, are a great addition to the Bojeux™ family with a series of fun puzzles for 2- to 5-year-olds.

• The giant-sized puzzle of Gilda and Friends™ and her friends are based on the touching, likeable characters based on illustrations by Marisol Sarrazin in books published by Dominique et Compagnie

• The new 3-in-1 Roll-O-Puzz(TM): clever gift sets each including a 1,000-piece puzzle, a tube of puzzle glue and a Roll-O-Puzz(TM) sheet so you can roll it up, store it and transport your masterpiece anywhere in just a second.

THE PARTY GAME for the whole family
Yum® has been one of the most popular games in Quebec for more than 50 years, inspiring numerous versions in the United States, Europe and the East. Today (thanks to the fertile imagination of Bojeux™) Yum® has a number of new offspring:

• Yum® Bingo for adults: two passions in a single exciting game for twice the fun.

• Junior Yum® with Dora the Explorer™ and Sponge Bob™ will please your little darling (5 years and up).
What's new with the Ouaps!™ family for 1- to 6-year-olds
  Since last year, Bojeux™ has been distributing a European collection called Ouaps!™ that offers complete fun, stimulating, interactive games. Equipped with an electronic chip, each game includes a number of challenges, speeds, levels of difficulty, functions or tunes. This allows it to grow with the interests and abilities of very small children. These are intelligent toys that fit in with the Bojeux™ philosophy. A short survey of Ouaps!™ 2006:

• For small children: the Jojomobile, a small, happy car that travels with music, but doesn't hesitate to throw Jojo the driver out when he meets an obstacle; Trot'Marguerite, the cow, that follows a child in his travels counting the kilometres and singing a soft song; a very soft stuffed animal to go to sleep with to a famous Une chanson douce, by Henri Salvador. (French Version Only)

• Games for 3- to 6-year-olds: Gaffe au chat, an unpredictable cat-and-mouse chase; Chrono blocs, building blocks that are subject to sudden earthquakes; and "Jeux Nomades", four exciting electronic games you can take anywhere.

• As a result of the keen interest shown last year by young (and not-so-young) in the talking plush animal Caliméro, Bojeux™ this year introduced five new plush characters: Priscilla, (« C'est pas grave Caliméro! ») and four Baby Looney Tunes: Tweety Bird, Sylvester, Bugs Bunny and Taz. (French Version Only)

• A musical, talking Advent calendar that updates an old tradition and interactive Christmas decorations such as a miniature, singing Santa that lights up. (French Version Only)
 

A few months following its 30 th anniversary, Bojeux™ is today one of the few companies to have kept its toy manufacturing in Canada. Two generations work in this family business in Quebec, employing one hundred people and exporting its products to more than 40 countries. It's different from the competition in that its mission is to market creative, stimulating, non-violent games of the "hobby" type. Bojeux™ has made the famous Tutti Frutti™ modelling clay for almost 15 years as well as the Play Art™ products, Matchitecture™, Roll-O-Puzz™ and Yum®. It also distributed Nathan(TM) games and toys for 20 years, and the Ouaps!™ brand since last year, and recently the Diset™ and Castorland™ lines as well. Recognized internationally, Bojeux™ is one of the most respected businesses in its industry.    

Bojeux™ toys and games are sold everywhere; the Ouaps!™ is available in specialty stores. All details can obtained on the company website: www.bojeux.com
or by dialing 1-800-463-6181.

Source: ..

Bojeux
514-355-4444
info@bojeux.com

Information:..
Isabelle Caron, relationniste
Tel.: 514-270-7651
Cell.: 514-918-3680
icaron@poc.ca
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